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CONTENT MARKETING

You are told you need a social media strategy, blog regularly, create videos, a monthly newsletter, provide regular market updates -- all of this on TOP of your normal client communication. How do you do it? Where do you find time for all of this? 

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You. Don't. Have. To. 

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That's where we come in!

Image by Thought Catalog

Why Does It Work?

Content marketing is simply providing your audience with information they will find valuable. How does this help you grow your business? In several ways. Here are our top 4:

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1) Creates reciprocity

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People give value where they receive value. In our industry, that can come in the form of referrals! 

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2) Establishes yourself as the go-to expert

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Whatever the subject matter, the audience begins to see you as the expert in that area. This means they will naturally turn to you when they experience a challenge in that area.

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3) Engages your audience

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More engagement means you stay top of mind with your audience and whomever they share your content with. Hello, referrals!

 

4) Creates SEO opportunities

 

Creating original content allows you to include keywords that tell Google what problems you solve for people. Google can reward this by allowing your content to rank high, which means organic traffic increases, as does inbound leads. 

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Sound too good to be true? This is the exact strategy we have used to bring our clients hundreds of new inbound leads.

Package 1 - The Basics

Are you looking to be more consistent in posting to social media but lack the time to find articles that will fit your brand? We've developed a content library with articles, infographics, and videos you can use to share with your audience. This will keep your social media active and engaging while minimizing the time investment on your end.

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  • Social media strategy/coaching –1-hour session

  • Access to the content library

  • Compliance-friendly content

  • "Evergreen" (always relevant) articles

  • 6-month minimum contract

Image by Karsten Winegeart
Image by Andrew Neel

Package 2 - The Next Level

​The Next Level is for advisors who would like access to our content library but also understand that having original articles is necessary to complement their content strategy. Original content has a better chance of ranking on Google and can be included on your blog, and can appear as being written by you!

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  • Social media strategy/coaching – 1-hour session

  • Access to the content library

  • Compliance-friendly content

  • "Evergreen" (always relevant) articles

  • 2 original blog posts/month (optimized for SEO)

  • 6-month minimum contract

Package 3 - The Premium

The Premium package includes everything from the first two packages but also introduces custom videos! This is great for advisors who want to put their face and personality in front of their audience consistently. This could include monthly newsletter content, a video series, or market updates.

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  • Social media strategy/coaching – 1-hour session

  • Access to the content library

  • 2 original blog posts/month (optimized for SEO)

  • Everything in Plus

  • Up to 2 content videos / month -- you film, we edit (up to 4 minutes / each)

  • Up to 2 infographic concepts / month

  • 12-month minimum contract

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Our Services

1

Basics

  • Social media strategy/coaching –1-hour session

  • Access to the content library

  • Compliance-friendly content

  • "Evergreen" (always relevant) articles

  • 6-month minimum contract

2

Plus

  • Social media strategy/coaching – 1-hour session

  • Access to the content library

  • Compliance-friendly content

  • "Evergreen" (always relevant) articles

  • 2 original blog posts/month (optimized for SEO)

  • 6-month minimum contract

3

Premium

  • Social media strategy/coaching – 1-hour session

  • Access to the content library

  • 2 original blog posts/month (optimized for SEO)

  • Everything in Plus

  • Up to 2 content videos / month -- you film, we edit (up to 4 minutes / each)

  • Up to 2 infographic concepts / month

  • 12-month minimum contract

Your Path To Becoming an Effective Content Marketer

An effective content marketing strategy is one of the best ways to get new referrals outside of simply asking people directly. So it shouldn't be ignored. And yet, for many advisors, the thought of producing consistent, original, valuable content is overwhelming.

 

Let's connect and talk about how you can begin a content marketing strategy that will work.

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